DI

Shopper Manager - Chrome

Full time Nairobi HQ, KE
Posted 1 hour, 33 minutes ago 10 views 0 applications

Job Description

<span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><p style="text-align:left"><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><b>Job Description :</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><div><p><b>About the Function</b></p><p></p><p>Sales is where our brands meet the real world.</p><p></p><p>This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels, and occasions to ensure our brands are part of life&#39;s moments that matter.</p><p></p><p>It&#39;s a dynamic, people-focused environment where curiosity, commercial competence, positive relationships make the difference. You&#39;ll have the opportunity to grow your network, develop your skills, and see the direct impact of your work every day.</p><p></p><p><b>About the Role</b></p><p></p><p><b>Dimensions of the Role:</b></p><h3><b>a) Financial</b></h3><ul><li>The programmes developed by the Shopper Manager contribute to the delivery of KBL&#39;s P&amp;L and the performance of their designated categories and brands.</li><li>Accountable for the in-outlet programme creation budget.</li><li>Measured against KBL growth targets and key battlegrounds related to their designated categories.</li></ul><p></p><h3><b>b) Market / Environment Complexity</b></h3><ul><li>The Shopper Manager has a broad reach across KBL, covering all channels and brands within their designated category.</li><li>The individual will work within the parameters of Marketing Business Plans, while demonstrating country, category, and customer insights to deliver initiatives that can be scaled across multiple countries and channels.</li><li>The individual will be regarded as the specialist in developing world-class in-store and on-premise activation programmes, with the freedom to deliver the best work to drive category growth and ensure brand performance ahead of the category.</li><li>The role requires mobility, with approximately 30% travel across KBL divisions.</li></ul><p></p><p><b>Key Accountabilities and Responsibilities</b></p><ul><li>The Shopper Manager is responsible for in-store and on-premise programmes for their designated category and brand.</li><li>Responsible for creating category and brand Shopper Marketing programmes for scaled execution across multiple channels.</li><li>Responsible for the end-to-end development of in-store and on-premise programmes, from initial brief through to toolkit development, customer proposition creation, execution support, and post-implementation measurement and evaluation.</li><li>Responsible for ensuring programmes are commercially viable and drive category growth, with brand performance exceeding category performance.</li><li>Responsible for the in-outlet programme creation budget.</li></ul><p></p><h3><b>Key Stakeholders</b></h3><ul><li>The Shopper Manager reports to the Shopper Marketing Manager.</li><li>This role forms part of the team that bridges Brand/Consumer Marketing and Customer Marketing. Key internal stakeholders include Marketing &amp; Brand Managers, Innovation Managers, Innovation Commercialisation Managers, and Channel Development Managers.</li><li>Externally, the role is responsible for building strong relationships with BTL and Shopper Marketing agencies and will work closely with some of KBL&#39;s largest customers (&gt;£100K NSV) to deliver differentiated solutions.</li></ul><p></p><p><b>Experience / Skills Required</b></p><ul><li>Bachelor&#39;s degree or equivalent experience in Commerce, Sales, Marketing, Business, or a related field.</li><li>Minimum of four years&#39; experience within a commercial environment.</li><li>Demonstrated leadership experience, including people leadership and/or leading through influence.</li><li>Consistent track record in Marketing and/or Sales (Customer Marketing).</li><li>Strong creative judgement and commercial understanding of customers and shoppers.</li><li>Multi-channel experience, preferably across Customer Marketing, Trade Marketing, Key Accounts, and Field Sales.</li></ul><h3><b>Skills</b></h3><ul><li>An individual who understands how to get things done within KBL and can influence across a broad network. While critical thinking is important, success in this role also requires the ability to make decisions and act with pace.</li><li>Ability to inspire agencies to deliver exceptional work and ideally experience working with key customers.</li><li>Ability to influence across different business units.</li><li>Strategic capability to see opportunities, develop strategies, and lead successful execution.</li><li>Ability to synthesise sophisticated data sets into actionable insights that inform commercial plans and drive business objectives.</li><li>Strong personal and interpersonal skills, with the ability to work optimally across cross-functional teams, including Supply, Commercial Leadership, Brand Teams, and Executive stakeholders.</li><li>Strong project management skills, with the ability to take ideas from concept through to execution and completion.</li><li>Excellent communication and presentation skills, with the ability to translate strategy into clear and actionable execution plans for distributor and field teams.</li></ul><p></p><p><b>Working with Us</b></p><p></p><p>Flexibility is key to our success. Talk to us about what flexibility means to you so that you&#39;re supported to manage your wellbeing and balance your priorities from day one.</p><p></p><p>We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.</p><p></p><p>Our purpose is crafting iconic drinks chosen for life&#39;s moments. It is our people, with their different experiences, perspectives, and talents, who make that possible.</p><p></p><p>We value diversity in its broadest sense and want everyone to feel they can belong, contribute, and strive for their personal best. You&#39;ll work alongside people with different backgrounds, experiences, and perspectives, exciting, supporting, and learning from one another as one outstanding team.</p><p></p><p>Together, we&#39;re constantly learning and improving, combining the strength of our people, capabilities, and iconic brands to set the standard, grow, and win. Wherever you join us, you&#39;ll have the opportunity to contribute, make an impact, and play your part in making life&#39;s moments mean a little more.</p><p></p><p><b>Ready to bring your best? This could be your opportunity.</b></p><p></p><p><i>If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.</i></p><p></p><p><b>Recruitment Scam Warning</b></p><p><i>Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in &#64;eabl.com. During our recruitment process, we will never ask for money.</i></p></div><p></p><p></p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><b>Worker Type :</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>Regular<p style="text-align:inherit"></p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><p style="text-align:left"><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><b>Primary Location:</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>UDV<p style="text-align:inherit"></p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><p style="text-align:left"><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><b>Additional Locations :</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><p style="text-align:inherit"></p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><p style="text-align:left"><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><b>Job Posting Start Date : </b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>2026-09-18

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